Analysis of Corporate Acceptance of Hydrogen Energy Technology Based on the Extended Technology Acceptance Model

Hydrogen holds an important strategic position in the energy systems of many countries. Many studies have analyzed the acceptance of hydrogen energy technology from the public’s perspective, but few have examined it from the corporate perspective. This paper establishes a technology acceptance model and employs structural equation modeling to investigate the factors affecting the acceptance of hydrogen energy technology within enterprises. After conducting questionnaire surveys among employees of energy enterprises, electric power companies, and new energy vehicle manufacturers, the results indicate that, while most of the interviewed enterprises have positive attitudes towards hydrogen technology, their willingness to develop hydrogen business does not appear to be correspondingly positive. In addition, government trust, perceived benefit, and social influence positively impact corporate acceptability indirectly, whereas perceived risk exhibits a negative indirect effect on corporate acceptance. Finally, this paper discusses the results of the above studies and makes corresponding policy recommendations.