UK Hydrogen Roadmap: Financial and Strategic Insights into Oil and Gas Industry’s Transition

Inspired by the announcement of the new Hydrogen Strategy for the UK in 2021, this study aimed to determine how the oil and gas industry responds and adapts to the changes. This paper analyses qualitative and quantitative data from the companies’ annual and energy reports. Four oil and gas companies involved in hydrogen projects in the UK were selected as case studies. The responses from the companies were collected using the content analysis research strategy in 2019–2021. A steady increase was observed based on the code frequency, reflecting the increasing discussions and actions the companies took regarding this hydrogen pathway. Although only one company appears to be at the forefront of this transition progress, with a score of almost 90% based on the strategy management analysis, other companies continue to demonstrate their commitment to supporting the national target.